IDC Named Analyst Firm of the Year by the Institute of Influencer and Analyst Relations (IIAR>)

NEEDHAM, Mass., December 3, 2021 – The Institute of Influencer and Analyst Relations (IIAR>), a not-for-profit organization established to raise awareness of analyst relations (AR), has announced that International Data Corporation (IDC) is its Analyst Firm of the Year 2021. This is the second consecutive year that IDC has earned the award, which is one of the highest accolades for the technology market research industry.

The IIAR> Analyst Firm of the Year award is based on a global survey of analyst relations professionals from diverse industries. This year AR professionals from 12 countries nominated and voted on 45 analyst firms, more than 90 industry analysts, and 38 client partners. The firms were evaluated on their content, research coverage, Web site, experience, and value for the money. The evaluation reflected the best practice promoted within the IIAR>: looking at analysts’ perceived sales impact and strategic insights, resonance in the media, and ease of doing business with. The results provided clear insights both on the value AR professionals see from analysts, as well as how they perceive industry analyst firms’ value to them as clients.

“The IIAR> awards recognise professionals, teams and organisations who raise the bar for and help advance the industry standards. These awards are selected by a vote from fellow IIAR> community members,” said Aniruddho Mukherjee, IIAR> Board Member.

In its announcement at a virtual awards ceremony on December 2nd, the IIAR> stated that IDC was recognized for its “regional and industry coverage, breadth of research programs, and overall quality of its insights.” AR professionals indicated that they value IDC’s straightforward, honest, and compelling feedback as well as its product positioning feedback. IDC analysts were characterized as open, collaborative, and friendly while its sales organization was appreciated for being easy to work with.

“We are honored to receive the Analyst Firm of the Year award in recognition of IDC’s ongoing efforts to meet our clients’ needs during a second pandemic year of economic uncertainty and supply chain disruption. In response to this business environment, IDC remains focused on providing the critical resources and guidance organizations need to become more resilient in the face of these and future uncertainties. The ability to adapt to and capitalize on unexpected changes will be crucial to every successful enterprise in the digital economy,” said Crawford Del Prete, president, IDC. “We would like to thank our clients and all the AR professionals who have acknowledged our efforts with this award. Your support is greatly appreciated, and we look forward to continue working with you in 2022 and beyond.”

In addition to winning the Analyst Firm of the Year award, IDC was recognized in several other categories. Analysts Christina Richmond was the second runner up for the IIAR> Analyst of the Year award while Joel Stradling was among the ten finalists for the award. Richmond was recognized as an experienced security services analyst with strong research skills and “deep, deep, deep insight into strategy.” AR professionals valued Stradling for his excellent market insights and open dialog with clients. In addition, IDC’s Ahmad Latif Ali was one of the finalists for the New Analyst of the Year award. Finally, Janice Worsfold and Matt Vinson were among the finalists for the IIAR> Client Partner of the Year award in recognition of their high-quality client support.

More information about the IIAR> 2021 Awards can be found at: https://analystrelations.org/2021/12/02/special-year-special-awards-the-iiar-announces-industry-analysts-and-analyst-relations-of-the-year-awards-2021/

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

About the IIAR>

The Institute of Industry Analyst Relations (IIAR>) is a not-for-profit organization established to raise awareness of analyst relations and the value of industry analysts, promote best practices amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Follow us on analystrelations.orgLinkedIn and @iiar.

Follow the facts

In the course of this corona year, a commotion arose. A somewhat hastily drawn up contract for the supply of 100 million mouth masks turned out not to be quite as promised, and on top of that they turned out to be lying unused in the warehouse because of inadequate quality. The Dutch research organization Follow The Money (FTM) revealed that the entrepreneurs behind the deal had made a lot of money, in contrary to what they reported in the media. A nasty situation that left the government with empty pockets and hands full of poor quality mouthpieces.

“When in doubt, follow the money!” is FTM’s slogan, and it works. Numerous organizations and individuals have been subjected to FTM’s investigative journalism in the past and ended up in the news in a negative way. Everything you do (but certainly also what you don’t do) leaves financial traces. Often – especially in a situation of poor record keeping – a good sketch can be made of what happened or what didn’t happen.

The same goes for IT; everyone knows the examples of projects that take far too long or a legacy application/suite that sucks all the energy and money out of the (IT) organization. It is then often very helpful to quantify these inconveniences and make them transparent. Apart from the fact that such an overview enables you to mirror the expenses with the strategy, it also forms a useful source for drawing up the next steps. Not based on gut feeling but on data.

And that is what we stand for at IDC Metri: When in doubt follow the facts! Properly substantiated advice based on market data enables you to really get back into control. Whether this is based on a benchmark of an (IT) contract, the assessment of the private cloud environment or a 360⁰ evaluation of the sourcing strategy; data is the foundation of every organization. Data gives you insight into where you are now, and only when you know that can you determine where you want to go and how you want to achieve that.

That’s why at IDC Metri we don’t just look in the rear-view mirror, but also ahead. Because based on market standards and developments it is very possible to say where the market is going, and what the developments in each domain are. IDC’s recent acquisition of IDC Metri has also greatly broadened the research potential in the area of market trends.

Now all that remains is to build the bridge between the current situation and what it should be. There, too, IDC Metri stands out as a vendor agnostic mediator in the areas of vendor selection and contract management. Carried out by a driven group of specialists with a great deal of knowledge of the subject matter, but ultimately all built on the foundation we call data.  

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A good estimate is expensive

metri event cost estimation

IT-projects are expensive and have a tendency to fail or to become more expensive. That is a persistent image. And according to long-standing research also true in about 40% of the cases. A growing number of board members are demanding a proper substantiation of the investment in new IT. That sounds like good news. Yet too often we hear from board members that in their experience a substantiated estimate is very expensive and the number of failed initiatives does not decrease. What is causing this?

For a complex project a lot of experts are required

Many IT projects are realized within an existing application portfolio, so a lot of different expertise is required to shape a good solution. Quite often, the mistake is to rely on these subject matter experts to draw up the project estimate. Drawing up a total estimate for an IT project with subject matter experts requires a lead time of six weeks at the least. This approach also requires a good overview of the project to determine whether all parts have been estimated without overlap.

Metri’s research shows that this approach leads to an estimate that is 30% too optimistic on average in both cost and lead time. Subject matter expertise is no guarantee for a good estimate. Drawing up a good estimate is an expertise in itself. This requires sufficient knowledge to understand the architecture of a complex IT project, but above all knowledge of how this translates into an estimate. A good estimate is more than the sum of a number of separate activities. By using the right expertise, a higher quality estimate can be made in less lead time.

Every project is unique

The most often heard reason to rely on subject matter experts is that every project is unique and therefore requires subject matter knowledge to estimate it. The uniqueness defines the difference between a project and a recurring activity. But unique projects also adhere to laws of their nature. As a result, the estimate of a project is more than the sum of a number of separate activities. These activities must be planned, coordinated and controlled. Partial products must be integrated, tested and accepted. Estimation research has been conducted for over four decades and a number of patterns have emerged that also apply to the actual way projects are executed today.

External expertise is very expensive

Not every organization that executes IT projects has in-house estimation expertise. This is understandable, because today every organization uses IT facilities and almost every organization executes one IT project or more. If you want to do a proper estimate, you need to hire external expertise. That requires actual out-of-pocket spending. Sometimes as much as 1% of the total project budget. That seems like a lot of money to some organizations. But is that really true? What is the real cost to have subject matter experts spend six weeks on putting an estimate together? This cost is often not directly visible, because the subject matter experts are working on the project anyway. If you are able to make this cost transparent, an (external) estimation expert is not that expensive.

A bad estimate is more expensive

Moreover, an estimate put together by subject matter experts also entails a hidden risk, that a low-quality estimate entails additional costs for the project. It may sound strange, but a bad estimate simply costs money.

When an estimate is too optimistic, costs will increase exponentially. For example, because activities have to be executed in parallel that could better be executed sequentially. Or because people have to be added to the project to meet deadlines. This is relatively expensive and gives little return on investment.

But also a too pessimistic estimate costs money, although that usually remains hidden. When an estimate is too generous, the extra time or money is usually spent. For example, to build extra features that are not really necessary. The project could have been executed for less money or less time with the same value for your organization.

Interested in what a good estimate can bring to your organization? Please feel free to contact us. An exploratory meeting is completely free of charge.

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IDC Acquires Metri

Metri IDC

Creates End-to-End Data Source for IT Buyer Benchmarks

Deal Significantly Expands IDC’s Sourcing Advisory Capabilities to Meet the Needs of Today’s IT Buyers

NEEDHAM, Mass., May 18, 2021 – International Data Corporation (IDC) has acquired Metri, an independent IT benchmarking, sourcing, and performance measurement firm. The deal adds IT budget and operations benchmarking capabilities to IDC’s existing robust price benchmarking solutions, creating an unmatched end-to-end source for the IT buyer that will help drive measurable business value.

By combining IDC’s global capabilities with Metri’s extensive insights into IT buyer and vendor benchmark data, business leaders will now be able to gain access to a comprehensive source of IT planning intelligence that will help them drive faster innovation and save on IT investments.

The IDG, Inc. family is excited to have Metri join us on our mission to assist global audiences in making the best data-driven technology purchasing decisions,” said Mohamad Ali, CEO of IDG, Inc., IDC’s parent company. “Combining IDC’s existing sourcing capabilities with Metri’s comprehensive benchmarking data and experts will provide the industry’s most trusted insights that our IT buyer customers need to make critical investment decisions.

In today’s constantly evolving digital economy and environment, access to tools and data that help with scenario planning and business case analysis are critical. Through its benchmarking and price models, Metri’s extensive database with quality, cost, and price data, provides CXO’s with the transparency, predictability, and agility they need to source IT services.

By joining IDC, Metri is able to extend the international footprint of our unique independent benchmarking and sourcing capabilities,” said Bart de Ruijter, founder of Metri. “The acquisition is a confirmation of the way end user and vendor communities value Metri for our fact-based advisory services. We are very proud to be part of the IDC family and look forward bringing this breadth and depth to the market.

The pervasive use of technology in business has dramatically changed how organizations think about IT benchmarks”, said Crawford Del Prete, president of IDC. “We are thrilled to welcome Metri to IDC and to deepen our data and research that will help organizations plan, execute, and optimize IT and business initiatives. Today marks an important milestone in growing IDC’s capabilities that advise and support IT and business leaders as they leverage technology to build the Future Enterprise.”

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, as well as industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

About Metri

Metri is a leading provider of IT benchmarking and sourcing advisory services. Founded in 2003, Metri offers an extensive database, automated platform, and leading experts that together help organizations get the most out of every dollar invested in IT. Metri uses a fact-based, bottom-up approach by tapping into its extensive database of vendor, customer, and commercially acquired data to support innovation and drive business value creation for clients. With their help, customers maximize IT budget planning, lower their tech debt, and speed time to market.


Melissa Kaufman
VP, Marketing
IDC
E: mkaufman@idc.com

Sergej Berendsen
Algemeen Directeur
Metri
E: sergej.berendsen@metrigroup.com